MORU Market Vol.1
The Art of Deep Roasting:
Jeju Organic Hojicha Powder Crafted from Tea Leaves and Young Stems
Beyond the freshness of green tea lies the comforting, deep warmth of hojicha.
The inaugural product of MORU Market is our Organic Hojicha Powder, crafted by deep-roasting organic Jeju green tea leaves and tender young stems at high temperatures.
As the leaves and young stems roast together under high heat, any harsh bitterness evaporates, replaced by a rich, nutty sweetness reminiscent of roasted nuts, toasted rice, and subtle caramel notes.
1. Low-Caffeine Comfort for Quiet Moments
The intense roasting process naturally dissipates most of the caffeine content, transforming the tea into a gentle, low-caffeine beverage.
Containing under 10–20mg of caffeine per serving (2–3g)—comparable to decaf coffee—it offers a soothing ritual even for those sensitive to caffeine or looking for a relaxing evening cup.
2. Ultra-Fine Grade Powder & Organic Pouches
No traditional bamboo whisk is needed. Milled into an ultra-fine grade, our Hojicha powder dissolves smoothly in just 5 seconds using a simple mini frother.
Packaged in certified organic, hygienic zip-lock pouches to lock in freshness, it is available in two sizes: 100g for home cafes (~25–30 cups) and 1kg for wholesale/B2B partners (~250–300 cups).
Signature Recipe : Hojicha Latte & Einspänner
[Hojicha Einspänner] Dissolve 4g of hojicha powder in 40ml of warm water, pour over iced milk (150ml), and top with dense whipping cream for a luxurious cafe-quality drink.
[Hong Kong Style Hojicha Condensed Milk Latte] Layer 30g of condensed milk at the bottom, add iced milk (160ml), and gently pour dissolved hojicha on top to create a striking 3-tier gradient.
MORU Market : Organic Hojicha Powder
Ingredients : 100% Organic Jeju Green Tea Leaves & Young Stems (Deep Roasted).
Highlights : Low caffeine (<10-20mg), dissolves in 5 seconds, rich nutty flavor.
Sizes : 100g (Home Cafe) / 1kg (Cafe B2B Wholesale).
July 2026, MORU MATCHA Market Archive
MORU Market Vol.1
The Art of Deep Roasting:
Jeju Organic Hojicha Powder Crafted from Tea Leaves and Young Stems
Beyond the freshness of green tea lies the comforting, deep warmth of hojicha.
The inaugural product of MORU Market is our Organic Hojicha Powder, crafted by deep-roasting organic Jeju green tea leaves and tender young stems at high temperatures.
As the leaves and young stems roast together under high heat, any harsh bitterness evaporates, replaced by a rich, nutty sweetness reminiscent of roasted nuts, toasted rice, and subtle caramel notes.
1. Low-Caffeine Comfort for Quiet Moments
The intense roasting process naturally dissipates most of the caffeine content, transforming the tea into a gentle, low-caffeine beverage.
Containing under 10–20mg of caffeine per serving (2–3g)—comparable to decaf coffee—it offers a soothing ritual even for those sensitive to caffeine or looking for a relaxing evening cup.
2. Ultra-Fine Grade Powder & Organic Pouches
No traditional bamboo whisk is needed. Milled into an ultra-fine grade, our Hojicha powder dissolves smoothly in just 5 seconds using a simple mini frother.
Packaged in certified organic, hygienic zip-lock pouches to lock in freshness, it is available in two sizes: 100g for home cafes (~25–30 cups) and 1kg for wholesale/B2B partners (~250–300 cups).
Signature Recipe : Hojicha Latte & Einspänner
[Hojicha Einspänner] Dissolve 4g of hojicha powder in 40ml of warm water, pour over iced milk (150ml), and top with dense whipping cream for a luxurious cafe-quality drink.
[Hong Kong Style Hojicha Condensed Milk Latte] Layer 30g of condensed milk at the bottom, add iced milk (160ml), and gently pour dissolved hojicha on top to create a striking 3-tier gradient.
MORU Market : Organic Hojicha Powder
Ingredients : 100% Organic Jeju Green Tea Leaves & Young Stems (Deep Roasted).
Highlights : Low caffeine (<10-20mg), dissolves in 5 seconds, rich nutty flavor.
Sizes : 100g (Home Cafe) / 1kg (Cafe B2B Wholesale).
July 2026, MORU MATCHA Market Archive